Mission statements are not just nice-to-haves for your website. Data from recent Glassdoor and Gallup surveys indicate that organizations that are driven by their mission (or purpose) statements reap tangible benefits with respect to employee engagement, culture, and even revenue.
Below are some statistics that show the tangible benefits of mission, purpose, and values.
When it’s your turn to develop a compelling mission statement, keep these impacts on your organization in mind. If you would like me to review your mission or vision statements for free, email me or message me on LinkedIn.
Over three quarters (77%) of adults believe that employers are becoming more mission-driven to recruit and retain employees.
73% of all adults surveyed would not apply to a company unless its values aligned with their own personal values.
89% of adults believe it is important for employers to have a clear mission & purpose.
79% of adults would consider a company’s mission before applying for a job there.
73% of employees in a purpose-driven organization are engaged. Compare this to a 23% global average engagement.
90% of purpose-driven organizations deliver growth and profits at or above the industry average.
Data from
– Glassdoor Mission & Culture Survey 2019 (https://lnkd.in/gRqZPkTV)
– Culture Over Cash? Glassdoor Multi-Country Survey (https://lnkd.in/gMffK2us and https://lnkd.in/gzWceBRF)
– State of the Global Workplace, Gallup 2024 (https://lnkd.in/gM9iraJf)
